Instagram 101: Growing your social presence

For anyone trying to make it big on instagram, no matter the reason, everyone shares a common goal. More Likes and Followers! When it comes to Instagram, followers are the top priority for anyone trying to spread or market their profile. A good follower count is one of the first things that people see when they’re looking at your profile. While people may say followers don’t matter, that’s simply not true. If people see a high follower count, they immediately become interested and want to know the reason why? They genuinely ask themselves the question, Why are so many people following this one person(account). But more important than just gaining followers, is consistently gaining followers. You don’t want to just be that viral video that everyone laughed at that one time. You want to be the star that people love to watch and see everyday.

Whether your someone just starting out, wanting to make your way to the top, or someone who’s already had a surge of growth and just looking to keep their audience and keep growing, a constant inflow of followers is extremely important. There is two key words to Instagram success: content and consistency. It is impossible to achieve Instagram success without both of these. Quality content without consistency leads to a disappointed follow base and will lead to people unfollowing the account. Consistency without quality content will lead to a very slow growth trend. Getting started on Instagram and staining your first follower base can be the hardest part, as it is required for gaining attention; and when an account has very little followers, not many people pay it very much attention.

It’s all about the hashtags! Every image not posted with any hashtag is a wasted opportunity to gain natural exposure.

Engage With Influencers & Your Followers! Don’t overlook the importance of engaging on Instagram. If you simply post your videos and images and ignore your comments, you risk alienating your audience. Engagement also means interacting with other users by liking and commenting on their content. Focus on building a community rather than just thinking of Instagram as a place to distribute content.

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On A Hype Team